LUKE BATTEN DESIGN
Luke Batten Design is a small design studio that provides Product and Graphic Design services.
The main intent was to develop an identity that is simple, refined and adaptable to a range of mediums. This was primarily achieved through the overall shape referencing the pure, simple form that is a circle.
Each initial is captured inside this circle with the Ascenders terminating within the boundary of an overlayed square. This ensures the logo has a holistic sense of order and unity across each element but also that each initial is represented distinctly.
Furthermore, the simplicity of the design ensures that it is legible at all scales, and retains impact in black & white, grey scale and colour applications.
Graphic Design — Identity Development, branding.
Business cards, letterhead and assets.
Luke Batten Design.