Suggestion

All man-made objects operate from a place of suggestion. Craft is different, and distinctly persuasive however, tapping into memory and emotion, demonstrating the power of nostalgia.

Craft consumers seek connection to some aspect of craftsmanship, typically underpinned by a perception of authenticity:

• the maker (skill, expertise)

• the material (sensory delight, history, nostalgia)

• the techniques (skill, history, nostalgia)

• an aesthetic (time and place)

The above factors usually only become subordinate where pragmatics take priority. This is normally where customisation (bespoke personalisation) is the solitary objective, and the above factors are merely a secondary bonus.